Last week, I posted that it had been suggested to me by some knowledgeable persons that the cover for my novel Lost Dogs could be revised to align it more with other titles in its genre. I did a mock-up, posted it on Facebook in several places, and asked people whether they preferred the original (with the green landscape background), or the new proposed version.
To my surprise, the vast majority of those who responded picked the black, gray, and white cover, with the desolate city ruins. In addition, it was suggested that the font used for the title and author name should likewise be changed, to be more like those used in the “post-apocalypse” genre. Something like this:
Accordingly, I’m going to contact some artists and see what they can come up with (one is already working on it).
It’s all part of some new approaches I’m taking to marketing my books. Over the past year, Amazon has monkeyed with their search algorithms, with the effect (perhaps deliberate) that it’s been harder for many, many authors (not just me) to get their stuff noticed by organic online searches (and thus, make sales).
Cynic that I am, I tend to think that all this stems from Amazon realizing that they could make more money by giving authors (and other vendors, no doubt) little choice but to pay for advertising (or more advertising) on Amazon.
In addition, I’m taking a course on marketing from author Nick Stephenson (which is proving to be quite insightful), and I’ve submitted my latest novel, This Wasted Land, to Baen Books, a sci-fi and fantasy publisher who have a young adult line.
I don’t know if Baen is the best fit for TWL, but they come highly recommended by author acquaintances of mine. I’ve self-published up until now, preferring the total control, but I’m keeping my options open. If Baen declines, I might try somewhere else. I’ll let you know how it goes.
(While I’m talking about TWL, have you seen the TWL Playlist posts? If you’re a fan of hard rock, you don’t want to miss them. Updated weekly!)
Kenton Kilgore writes killer SF/F for young adults and adults who are still young. In his latest novel, This Wasted Land, high-school senior Alyx Williams learns that witches are real when one attacks her and her boyfriend Sam, dragging him off to a nightmare world where Alyx must go to get him back.
Kenton is the author of Lost Dogs, the story of the end of the world as seen, heard–and smelled–by a dog. He also wrote Dragontamer’s Daughters, like Little House on the Prairie…with dragons! With Patrick Eibel, he created Our Wild Place, a children’s book about the joy to be found in exploring Nature. Kenton also published Hand-Selling Books to help authors better their sales.
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